I help people grow into leaders.

For six years at Black Rock Coffee Bar I've hired, trained and coached the teams behind 11 store openings and two market turnarounds, and watched dozens of them step up into leadership.

100Roles filled
41Leaders promoted
11Stores opened
6+Years leading teams
How I lead

Great stores are just great people, well supported.

Hire for heart

I've staffed and trained the opening teams for 11 new stores and filled 100 roles, looking for people who light up a room as much as people who know the menu.

Coach every week

Weekly leadership meetings, daily check-ins and real one-on-one feedback. People do their best work when they know exactly where they stand.

Grow from within

I've initiated 41 leadership promotions and launched Austin's first Leadership Pathway program. Two of the first three people in it are now Store Leads.

Moments

Opening days & the crews behind them.

About me

Hi, I'm Aimee.

I'm an operations leader who's happiest when the people around me are winning. I've stepped into struggling markets, rebuilt the basics and helped teams feel proud of where they work again.

I also love a launch: new stores, new menus, new systems. Getting a whole team ready for something new is my favorite kind of day.

  • Area Manager, Black Rock Coffee Bar
    2020 – Present · Austin & San Antonio
  • B.A. Communication, Arizona State University

Let's grow something together.

I'd love to hear about your team and what you're building.